WAEC 2019 Marketing Obj & Essay Answer Now Available.
WAEC 2019 MARKETING ANSWER 1a) Entrepreneurship refers to the concept of developing and managing a business venture in order to gain profit by taking several risks in the corporate world. Simply put, entrepreneurship is the willingness to start a new business. =============================== 3ai) product concept" is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use. 3aii) The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success. 3aiii) Production Concept is a belief that states that the customers would always acquire products which are cheaper and more readily available (or widely available). The production concept advocat...
